CPA, CPS Event Report

Introduction

CPA or CPS is a high-level bidding method that allows you to pay for every conversion for a specific type of ad campaign in the DSP. A conversion refers to a specific action that you want to generate on websites through ads, such as an online purchase, a registration on a platform, an app download, an app installation, or any custom event.If you want to adopt CPA or CPS, you must report the corresponding conversion events to the platform after the criteria for conversion have been met, which will help optimize your conversions on an ongoing basis. In addition, it will increase your account level, which improves ad exposure and conversion.

Examples of Different Methods of Conversion Tracking

When you choose CPA or CPS for your campaign, you must validate and report according to your preset conversion type. At the time of the conversion, our SDK will provide you with sufficient parameters for reporting and validation, so that you can check the results of the conversion.

If you want to track	You need to
The purchase on the website, the registration on the platform, the app download or installation, custom events, etc.	1. Select the corresponding event and bind it to the ad campaign. 2. Report the event to the platform when the ad is changed, and the name of the reported event should be the same as the name of the event bound to your campaign. (CPS supports buy events; CPA supports registration, download, installation, custom events, etc.)

Request URL

https://orpc.statics3.com/p.gif

Request Method

GET

Header Settings

Name	Required	Type	Sample
content-Type	Yes	string	application/JSON
client	Yes	string	Client type: web, h5, iPhone, android
user-agent	Yes	string	Dalvik/2.1.0 (Linux; U; Android 11; V2115A Build/RP1A.200720.012)
ader-id	Yes	string	Your DSP account id

Request Parameters

Name	Required	Type	Description	Sample
event	Yes	string	Event name: 【System default】register, download, install, buy. Support customization	register
unique_id	Yes	string	User ID (unique reporting value)	1s7sdNUsa
event_time	Yes	int	Event timestamp (event time)	1586534400
transaction_id	Yes	string	Transaction HashID (The id returned by the request interface)	4C4345654C2E4470958F6B8C9088EB0F-64082d23dcc50-63a573861ac5f-pjpd7aazwgm60

Request Sample

curl -H "content-Type:application/json" -H "client:iphone" -H "user-agent:Dalvik/2.1.0 (Linux; U; Android 11; V2115A Build/RP1A.200720.012)" -H "ader-id:63a573861asaw" https://orpc.statics3.com/p.gif? event=install&unique_id=1s7sdNUsa&event_time=1586534400&transaction_id=4C4345654C2E4470958F6B8C9088EB0F64082d23dcc50-63a573861ac5f-pjpd7aazwgm60

Returning Result

If the HTTP response code is 200, the request is completed.

False Result

If the HTTP response code is not 200, the request is failed.