CPA, CPS Event Report
Introduction
CPA or CPS is a high-level bidding method that allows you to pay for every conversion for a specific type of ad campaign in the DSP. A conversion refers to a specific action that you want to generate on websites through ads, such as an online purchase, a registration on a platform, an app download, an app installation, or any custom event.If you want to adopt CPA or CPS, you must report the corresponding conversion events to the platform after the criteria for conversion have been met, which will help optimize your conversions on an ongoing basis. In addition, it will increase your account level, which improves ad exposure and conversion.
Examples of Different Methods of Conversion Tracking
When you choose CPA or CPS for your campaign, you must validate and report according to your preset conversion type. At the time of the conversion, our SDK will provide you with sufficient parameters for reporting and validation, so that you can check the results of the conversion.
If you want to track
You need to
The purchase on the website, the registration on the platform, the app download or installation, custom events, etc.
1. Select the corresponding event and bind it to the ad campaign. 2. Report the event to the platform when the ad is changed, and the name of the reported event should be the same as the name of the event bound to your campaign. (CPS supports buy events; CPA supports registration, download, installation, custom events, etc.)
Request URL
https://orpc.statics3.com/p.gif
Request Method
GET
Header Settings
Name
Required
Type
Sample
content-Type
Yes
string
application/JSON
client
Yes
string
Client type: web, h5, iPhone, android
user-agent
Yes
string
Dalvik/2.1.0 (Linux; U; Android 11; V2115A Build/RP1A.200720.012)
ader-id
Yes
string
Your DSP account id
Request Parameters
Name
Required
Type
Description
Sample
event
Yes
string
Event name: 【System default】register, download, install, buy. Support customization
register
unique_id
Yes
string
User ID (unique reporting value)
1s7sdNUsa
event_time
Yes
int
Event timestamp (event time)
1586534400
transaction_id
Yes
string
Transaction HashID (The id returned by the request interface)
4C4345654C2E4470958F6B8C9088EB0F-64082d23dcc50-63a573861ac5f-pjpd7aazwgm60
Request Sample
Returning Result
If the HTTP response code is 200, the request is completed.
False Result
If the HTTP response code is not 200, the request is failed.
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