# （五）广告统计与数据分析

1.广告统计 广告统计是按广告计划与广告对广告投放进行统计, 其中可以通过对广告计划,设备,广告,日期进行筛选.并有图形和表格进行数据展示. 如果日期选择单日会有和前一天的数据对比。

<figure><img src="/files/gUPfuH9KQoa8cjsvtdyK" alt=""><figcaption></figcaption></figure>

2.数据分析 数据分析是对投放数据的精细分析, 方便广告商进行定向和投放做优化。

<figure><img src="/files/6Zi9MSUZSt98yUBDNDLu" alt=""><figcaption></figcaption></figure>


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