# （四）广告管理

1.新建自适应广告

<figure><img src="/files/MJOlkkX1eQRs4ZfZf0HS" alt=""><figcaption></figcaption></figure>

2.选择广告对应的广告计划

<figure><img src="/files/jiaibpRGRi12UKCWMjpv" alt=""><figcaption></figcaption></figure>

3.设置广告内容

<figure><img src="/files/IsFNWNYPpnqRkEsvBNG6" alt=""><figcaption></figcaption></figure>

4.图片上传

<figure><img src="/files/zWqM45A7tUnVQrto1ZjZ" alt=""><figcaption></figcaption></figure>

5\. 上传图片处理

根据上传图片尺寸可以选择1.91:1, 1:1 或1:2.16的比例进行裁切

对图片名称和比例设置后点击完成可保存为已选中素材

![](/files/beew1opx9Vb9P94qyBr6)![](/files/zjktjRplrQ1oH4UQEeT4)

6.设置完素材后将展示在该广告编辑页面

![](/files/aTz8OE7xdTpJqnGI66bs)

7.徽标和视频操作类似, 修改广告内容可在右侧实时预览广告效果, 并可切换查看各类素材和文案展示效果

![](/files/yuNM2SS4iwPZl6npLT9M)

8.保存后广告进入审核状态, 审核成功后即可投放

![](/files/tOkkl373v9aG8cEhjYwx)

9.新建展示广告

![](/files/I1PFk8WTnUtZgU9ZozgZ)

10.选择广告计划后进入广告设置页面

![](/files/QW8dyRgqj5uGQkFBdDIO)

11.首次操作时会有上传广告素材尺寸的要求,请仔细阅读

![](/files/Y33MnESUYyTbB5OSXL3P)

12.设置完成后保存, 进入审核阶段

![](/files/iTxNLSwpDcz65tju5WHU)

13.审核不通过可通过查看功能查看审核信息

![](/files/86eyzqMS0UZemd3Gi2JN)

![](/files/DiKl124lyo6ddWnzdZBI)

14.审核通过即可开启广告计划投放


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