# （三）广告数据

### 数据统计

* 数据概览

  * 可快速查看全部投放及单个订单投放的核心数据，包括但不限于转化目标，成效转化费用、消耗、点击次数、点击率、点击成本等等，可以根据时间、账户、订单等不同指标进行查看。

  注意：如果投放广告填了转化目标，统计页面第一栏便可看到转化的情况，反之，不可见。

<figure><img src="/files/yaizME05FgIfPvMemu65" alt=""><figcaption><p>产品投放概览页</p></figcaption></figure>

<figure><img src="/files/aRmAxjOb8Cpc91CXYN99" alt=""><figcaption><p>产品投放概览页</p></figcaption></figure>

* 数据报告

  * 列表记录全部生成的数据报告，点击【编辑】即可查看和修改。点击【创建报告】可新增报告。

  <div align="left"><figure><img src="/files/UxxOUuIqqPYFMNIlRMzG" alt=""><figcaption></figcaption></figure></div>

  * 创建报告时，可根据细分条件和自定义指标查看投放效果，点击【保存报告】可基于当前选中的条件生成数据报告。

  注意：操作自定义列时，时间周期、细分条件与指标尽可能合理，因为颗粒度越细，拉取数据会更慢，甚至导致报告生成失败。

<figure><img src="/files/oAZKvbuvHwRHPg3wAcE6" alt=""><figcaption><p>生成/编辑 数据报告页</p></figcaption></figure>


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